An investigation of ROI-driven marketing strategies on revenue growth: A study of an FMCG brand in Kaduna.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Return on Investment (ROI)-driven marketing strategies have become central to revenue growth, especially in the fast-moving consumer goods (FMCG) sector. This study investigates how strategic marketing investments focused on ROI influence revenue growth for an FMCG brand in Kaduna. As competition intensifies in the FMCG market, companies are increasingly adopting data-driven approaches to measure and maximize the impact of their marketing expenditures (Obi, 2023). The study examines the integration of ROI metrics into marketing planning, emphasizing how careful budget allocation, targeted advertising, and performance tracking contribute to improved financial outcomes. With advancements in digital analytics, FMCG brands can now quantify the effectiveness of each marketing channel, thereby optimizing their overall strategy (Nnaji, 2024). The research provides an in-depth analysis of the relationship between marketing strategies and revenue generation, offering practical insights for FMCG brands striving to achieve sustainable growth and competitive advantage (Afolabi, 2023).
Statement of the problem:
Many FMCG brands in Kaduna face challenges in aligning their marketing strategies with tangible revenue growth. Despite implementing ROI-driven approaches, there is often ambiguity in measuring the direct impact of marketing investments on revenue. Inadequate tracking systems, misaligned budget allocations, and ineffective performance metrics contribute to inconsistent results. This study aims to clarify the link between ROI-driven marketing and revenue growth, addressing these gaps through a focused analysis of strategy implementation and outcome measurement (Eze, 2024).
Objectives of the study:
To assess the impact of ROI-driven marketing strategies on revenue growth.
To identify critical factors that enhance the effectiveness of these strategies.
To recommend improvements for optimizing marketing investments in the FMCG sector.
Research questions:
How do ROI-driven marketing strategies affect revenue growth in FMCG brands?
What factors determine the success of these strategies?
How can FMCG brands optimize their marketing investments to maximize revenue?
Significance of the study
This study is significant as it provides empirical evidence linking ROI-driven marketing strategies to revenue growth in the FMCG sector. The insights will help marketing managers allocate resources more efficiently and improve overall profitability. The findings contribute to academic discussions and offer practical guidelines for future marketing initiatives (Balogun, 2023).
Scope and limitations of the study:
The study is limited to the ROI-driven marketing strategies of an FMCG brand in Kaduna. It does not extend to other industries or external economic factors affecting revenue.
Definitions of terms:
ROI-Driven Marketing: Marketing strategies focused on generating measurable returns from investments (Ike, 2023).
Revenue Growth: The increase in a company’s income from business activities (Okoro, 2023).
FMCG: Fast-moving consumer goods that are sold quickly at relatively low cost (Adebayo, 2023).
Related Project Materials
Exploring the Use of Virtual Reality in Enhancing Student Engagement in Literature Studies in Secondary Schools in Lafia Local Government Area, Nasarawa State
Background of the Study
Literature studies play a crucial role in shaping students' critical thinki...
An examination of forensic auditing’s impact on improving financial transparency in Nigerian universities: A case study of UNILAG
Background of the Study
Financial transparency in Nigerian universities has been a major concern due to issues like mism...
An examination of brain lateralization in language tasks among Yoruba–English bilinguals
Background of the Study
Brain lateralization refers to the functional specialization of the cerebral hemispheres, which is critical in la...
DEVELOPMENT OF A MOTIVATIONAL MODEL OF REGRESSIONFOR IMPROVED PRODUCTIVITY OF SELECTED BUILDING TRADESMEN IN THE SOUTH-EASTERN STATES OF NIGERIA
Statement of the Problem
Most widely used management style in the construction industry has involved management by threat. Construction w...
EVALUATION OF MOLLUSCICIDAL ACTIVITIES OF CRUDE AND ALKALOIDAL FRACTION OF ANOGEISSUS LEIOCARPUS (AFRICAN BITCH) AND PSEUDOCEDRELA KOTSCHYI (DRY ZONE CEDAR) ON VECTOR OF SCHISTOSOMIASIS
ABSTRACT
Over the years, the use of plant-based molluscicides has received substantial consideration in the satisfaction for cost-effecti...
An investigation of food safety knowledge among restaurant workers in Kaduna State
Background of the Study
In Kaduna State, the restaurant industry is a dynamic sector that significantly contributes to the...
EVALUATION OF DRUG THERAPY PROBLEMS AND PHAMACIST’S INTERVENTION AT TWO PRIMARY HEALTH CARE FACILITIES IN DALA, KANO STATE
ABSTRACT
The consequences of drug related problems from Primary Healthcare facilities in Kano are so huge that there is need to address t...
Assessing the Role of Local Media in Promoting Religious Events in Bauchi Local Government Area, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Local media serves as a vital platform for promoting religious events, pa...
An examination of the geopolitical implications of land reclamation policies in Sabon Tasha Local Government Area, Kaduna State
Chapter One: Introduction
An Appraisal of Financial Record-Keeping Practices in Small Businesses in Benue State
Background of the Study
Accurate financial record-keeping is crucial for the survival and growth of small businesses. In Benue State, a s...
